Get ahead of the game with your prep for Christmas…
Are you ready for Christmas?
Can you relate to the mind-mess of choosing Christmas cards for your charity in July or August each year? Sweltering in a small meeting room with no aircon looking at suitably festive snowy scenes!
Christmas cards may not be as high on the priority list for your charity anymore, but whatever you have got planned for Christmas, now is the time to get ahead of the game!
Start thinking about building your warm audiences via Facebook Ads, so you can make your donation ask to people who know, like and trust you.
Apple’s iOS14 updates are expected to be fully-felt in Q4, which is notoriously expensive at the best of times… 🤦🏻♀️
So, if you want to maximise your return on ad spend, and bring the Christmas pounds rolling in, here are three audience tips to start now to help you get ahead of the game:
1. Build your email list through an enticing offer
2. Drive people to interesting content on your website to build your pixel data
3. Run videos and build audiences of video viewers
Or, even better, do all of the above! Any of these are going to result in your having better quality, warm contacts to go out to with a donation ask during the festive season.
Now is the time (it’s August as I write) to start planning and implementing your Christmas ‘funnel’. Call this an early Christmas gift from me!