Using Facebook ads to generate leads

I used Facebook ads to get this service-based business fully booked in the run up to Christmas…

Advertising on Facebook to generate business leads

The problem: The team at Cambridge Hot Tub Hire started business very recently, and when I started working with them, they had not undertaken any planned marketing. They had started a Facebook page that has grown to 100
followers quickly, but were wondering if Facebook ads could help drive some
revenue quickly.

The solution: I created and delivered a Facebook ads campaign aimed at generating new leads for the team to follow up. Cambridge Hot Tub hire services customers within a 25-mile radius of Ely so I was able to specifically target people living within this area, likely to have an interest in hot tub hire.

"Leads started pouring through on the second day. There have been a lot of enquiries,
and approximately 20% have converted to bookings.
Xmas and New year's eve are now fully booked!"
Michael Ward
Owner, Cambridge Hot Tub Hire

The results: We ran the initial campaign over two weeks – we planned to run it for three weeks but the response was so good, Cambridge Hot Tub Hire were very quickly booked up! Over the two week period, leads increased significantly and the team were able to convert around 20% into bookings – this represented a ROAS (return on ad spend) of more than 12:1

Generating hot (tub) leads…

I would love to talk to you about how I can help you meet your goals.

Contact me on 07912 964993 or farrah@sparkplugmarketing.co.uk