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MYTH – My clients are not on social media…

If you think your supporters are not the right demographic, then you are wrong. Here’s why…

MYTH: Our supporters are not on social media...

FACT – Half the world now uses social media. In the last 12 months alone, 346 million new users have come online. And that’s male, female, and across all age ranges. Yes, those who are 60+ use social media differently than 25 year olds but they are all using social media. So your ideal supporters are there somewhere…
Facebook still leads the way. In the UK, almost 45 million people use it. You can reach 71% of the UK population with ads on Facebook.
Instagram is one of the fastest growing channels, with 1 in 3 people in the UK having an account, and 200 million people every day visit an Instagram business profile. OK, 60% of Instagram users are 18-34years old, but that still means 40% are over 35 and 200 million people who are 35+ view Instagram Stories every day.
During lockdown, usage of social media has grown – more people are using it as a way to keep connected with family and friends. We’re seeing people spend around 2 and a half hours every day multi-networking across an average of 8 social networks and messaging apps.
Running ads on Facebook and Instagram is the easiest way to reach these people. I can guarantee to put your charity, nonprofit or good cause in front of the people who need to see it.
🚀 So don’t hesitate any longer, if you want to get your fundraising back on track, or step it up a gear, lets chat about using Facebook and Instagram ads to make that happen for you.

I would love to talk to you about how I can help you meet your goals.

Contact me on 07912 964993 or farrah@sparkplugmarketing.co.uk