Are you making it easy for people to imagine your product or service in their life?
Does your content spark joy?
Three questions for you:
- Are you making it easy for people to imagine your cause in their life?
- Does your content spark joy? In yourself, and in others? Both are key to successfully marketing your organisation.
- If you don’t believe in what you do, how will other people?…
If you can harness your passion and enthusiasm for what you do and tell your potential supporters, then you’re part of the way there. If you also show them how your products or services, or how supporting you, will spark joy for them – how it will make them feel or how it will change their life – even better.
Virtual challenges are growing exponentially on Facebook right now – and the most successful are all using hooks that are about the supporter, not the beneficiaries. Sure – highlighting how their support will help is still important, but what really hits home is telling or showing them how supporting you is going to make them feel…
Can you change anything within your content to make your supporter feel joy