I helped build an online community which raised more than £1,000 for charity…
Building a start-up business during lockdown
A husband and wife team, keen to help their local community during Covid-19 lockdown, established a grocery delivery service called ‘Eggcellence for Charity’. Deliveries were made weekly within a 5-mile radius of their home by a giant yellow chicken!
Demand grew and it quickly became clear that keeping track of orders manually was not working, so I set up a simple webshop for them.
The owners decided very early on that they would donate half of all profits to the local NHS charity, My WiSH, as a way of thanking NHS staff for their heroic efforts.
A Facebook page was created and a social media content plan agreed with them, posting daily to promote products and drive sales.
I also established a weekly email to customers to encourage repeat purchases, and press released about the launch of the service gaining exposure in the local press and on radio.
Just a sample of the variety of social media posts produced for Eggcellence for Charity.
The campaign ran for 2 months in which time more than 300 people followed the Facebook page, 250 orders were placed by more than 100 customers, and just over £1,000 was raised for charity.
An eggcellent result!
I would love to talk to you about how I can help you meet your goals.
Contact me on 07912 964993 or farrah@sparkplugmarketing.co.uk