Have you heard that Facebook is removing some of its audience targetting options? Targetting cold audiences on Facebook and Instagram… This is really important if your charity works in areas Facebook (or Meta) has deemed as ‘sensitive’ – including race, ethnicity, sexual orientation, political beliefs, religious beliefs and health. If this is you, then targetting …
How long does your website take to load? 3,2,1 and they’re gone… You’ve got three seconds, that’s it! If your website takes any longer to load than that, then 53% of people trying to visit it will give up and look elsewhere. A fully-optimised, and ideally mobile-first, website is a key component to successfully running …
Get ahead of the game with your prep for Christmas… Are you ready for Christmas? Can you relate to the mind-mess of choosing Christmas cards for your charity in July or August each year? Sweltering in a small meeting room with no aircon looking at suitably festive snowy scenes! Christmas cards may not be as …
Are you worried about breaking GDPR or PECR if you upload your email list to Facebook to build audiences? Is it legitimate interest? A lot of people have asked me about this. To provide some clarity, I spoke to the ICO for guidance. The ICO said: ‘uploading compliant email data to target subscribers who can …
Building long-term relationships… Facebook ads and email may well be the most perfect partnership of all time… When you use ads to find new supporters, engage them and then invite them to receive emails from you, you set the foundations for what could become a really loyal, supportive and valuable relationship. When someone gives you …
Shall I drive or will you?… Need some help getting on the Facebook Ads superhighway? No problemo! If you feel like you’re driving with your L plates on, or your sat-nav is just not being that helpful, then you need faz-nav 🤣🤣🤣… (for info, this is the first and last time I will ever be …
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Are you making the most of the opportunity to fundraise on the platform? Fundraising on Facebook is growing 70% year on year Facebook Fundraising is growing 70% year on year* – and in the last two years, more than $100 million USD has been raised for charitable causes. The best part of all of this …
Make your social media posts, adverts or emails stand out from the crowd… VIP tips for creating engaging content Here are my VIP tips for creating engaging content for you social media posts, adverts, email or any other marketing route you choose: V – give value, every time you post make sure you are adding …
Why email marketing is a must-do for your digital strategy… How is your email marketing game? Building your own email list of ideal supporters is likely to be the lowest cost marketing tool you have. Not only is the data yours, so you are not reliant on a social media platform for example, many email …
Make sure to verify your web domain within Facebook Business Manager before running ads to your website Are you verified? So, the iOS14 changes are starting to have an impact across ad accounts. One of the key ways you can steer your way through the currently pretty murky waters is by ensuring your domain is …